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Ventures are companies WMAD co-founds and holds equity in, serving as founding technology partner — separately capitalised and staffed from our client services, with engagements ring-fenced accordingly.
A services business is paid for its time. A venture-builder is paid for its judgement, because it’s the one deciding whether the underlying idea is worth building at all — and then living with that decision as an owner, not a contractor who moves on to the next invoice once the work is delivered.
We take on ventures selectively, and only where the problem is genuinely hard enough to need a founding technology partner rather than an outsourced build: a regulated domain, a data architecture problem nobody else has solved cleanly, or a market where the software has to be right the first time because there’s no room to patch it later in production. MintCarb — our carbon-intelligence venture — is the current proof of what that standard looks like in practice.
If you're building something in a regulated or genuinely hard technical space and need a founding technology partner, not a vendor — talk to us.
