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Organic strategy for three surfaces at once — the search results page, the AI overview, and the answer a language model gives when it's asked to recommend someone.
Ranking well and being cited by an AI system are genuinely different outcomes, built by different mechanisms — a page can achieve one without the other. We build for all three surfaces deliberately: technical SEO and measured Core Web Vitals for the ranking surface, answer engine optimization and answer-first content formatting for the extraction surface, and an entity and original-content strategy — AI search optimisation for B2B, specifically — aimed at being the source a model names.
How to get cited by ChatGPT and its equivalents isn't a one-time project. Search infrastructure, structured data and citation-worthy content all need to be maintained as the underlying algorithms and models change — which is why we report on movement across all three surfaces on a defined cadence, not a one-off audit that goes stale within a quarter.
Technical audit
Measured Core Web Vitals and crawlability — with real numbers, not a qualitative impression.
Structure for extraction
FAQPage, HowTo and article schema, and answer-first content formatting.
Entity and citation strategy
Consistent entity signals and original content built specifically to be cited by AI systems.
Measure and iterate
Track ranking, extraction and citation as three separate, ongoing metrics.
We start with a scoped assessment of the actual problem, agree what "done" looks like against a measurable outcome, then deliver in stages you can review — rather than one large deliverable at the end.
Augment, by default. We integrate with the stack and team you already have. A full build is scoped only when that's genuinely the right call, not the default assumption.
SEO, AEO & GEO rarely sits in isolation — it usually touches the other disciplines in Growth. We scope the full picture up front so you're not surprised by a dependency later.
Tell us the specifics. We'll give you a direct read on scope, timeline and whether it's a fit.