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As a B2B content marketing agency, we build content built to be cited by AI systems, not just published — original research content marketing and named expertise, not restated commentary.
Most content programmes publish a steady stream of articles that restate what a hundred other sites already say, and then wonder why nothing ranks or gets cited. Our content strategy for SEO builds the calendar around real keyword clusters mapped by intent and competitive gap, with original research content marketing — a genuine benchmark or original data set — as the centrepiece of the highest-priority pieces: content built to be cited by AI systems because nobody else has published it.
Named authorship is a deliberate choice, not a byline formality. AI systems and search engines both weight attributable expertise over anonymous corporate copy, and a named author with a real, consistent presence is a stronger entity signal than an unattributed company blog post will ever be.
Cluster mapping
Map real keyword clusters by intent and competitive gap, not by guesswork.
Original research
Build the highest-priority content around data or a benchmark nobody else has published.
Named authorship
Attribute content to a real, consistent author identity — the entity signal that earns citation.
Distribute and measure
Track ranking, citation and pipeline attribution, not publishing volume alone.
We start with a scoped assessment of the actual problem, agree what "done" looks like against a measurable outcome, then deliver in stages you can review — rather than one large deliverable at the end.
Augment, by default. We integrate with the stack and team you already have. A full build is scoped only when that's genuinely the right call, not the default assumption.
Content Strategy & Marketing rarely sits in isolation — it usually touches the other disciplines in Growth. We scope the full picture up front so you're not surprised by a dependency later.
Tell us the specifics. We'll give you a direct read on scope, timeline and whether it's a fit.